Management Insight provides primary quantitative and qualitative market research, and organizational/cultural modeling, primarily in technology industries.

Management Insight is differentiated from its competitors through its account managers.    Management Insight account managers are seasoned technology industry professionals with a deep understanding of the research process and its importance to our customers’ business success.   They are fully responsible for the delivery of high quality, on-time, and actionable research results – and always put the needs of our customers first.

Management Insight account managers are supported by an experienced analytical team, well-versed in a wide array of quantitative and qualitative research methods. 

Our analytical team has effectively applied conjoint/choice models, clustering/segmentation models, perceptual mapping and similar tools to create insights leading to high-impact, often immediate, actions by our customers.

We have a sustained track record of actionable, on-time, on-budget projects for clients such as Microsoft, Hewlett-Packard, IBM, Intel, Veritas, STP and Millstone Power, as well as many high-tech start-ups. 

Please look at our list of services to see how Management Insight can help your company provide industry-leading products and services – and sustain industry leadership over time.