What we offer
A mix of quantitative and qualitative research services
Companies we've worked with
![aws_logo](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/aws_logo-e1592842109522.png?time=1721970872)
![Centurylink Logo](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Centurylink-Logo-e1592332374548.jpg?time=1721970872)
![VMware](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/VMware-e1592842233741.png?time=1721970872)
![HPE Full Logo](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/HPE-Full-Logo-e1592842124856.jpg?time=1721970872)
![GCP - Google Cloud Platform](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/GCP-Google-Cloud-Platform-e1592841925645.png?time=1721970872)
![Cisco 5](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Cisco-5-scaled-e1592842147446.jpg?time=1721970872)
![Verisign Logo](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Verisign-Logo-e1592841954382.png?time=1721970872)
![HP inc](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/HP-inc-e1592841645226.png?time=1721970872)
![FireEye](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/FireEye-e1592842257209.png?time=1721970872)
![RSA 3](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/RSA-3-e1592841973936.png?time=1721970872)
![Malwarebytes 3](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Malwarebytes-3.png?time=1721970872)
![Canonical 3](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Canonical-3-e1592841639222.png?time=1721970872)
![Intel-01](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Intel-01-e1592841992300.png?time=1721970872)
![sap-vector-logo](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/sap-vector-logo.png?time=1721970872)
![AT&T](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/ATT.png?time=1721970872)
![Verizon](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Verizon-e1592927110746.jpg?time=1721970872)
![Red-Hat](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/06/Red-Hat-e1593557768482.png?time=1721970872)
Services
Core Metrics
- Measure the effectiveness of your business strategy with Core Metrics.
- These studies provide you with all the information you need to effectively execute in the marketplace including deployment metrics, market share/penetration estimates, awareness/consideration/preference, perceptual analysis, product planning and more.
- Core Metrics can be conducted at the corporate level, a line-of-business, or a product category.
Segmentation
- Define the segments that exist in your market and identify actions most likely to have the highest strategic impact on each of the segments.
- We provide tools to help classify future respondents into segments or profile previously defined segments.
- We offer segmentation at the corporate level for strategic purposes or at the tactical level to optimize share for a specific offering.
Pricing and Packaging
- Price and Package for optimal share or profitability depending on the stage of market maturity, product development, and/or business risk.
- Techniques include SKU optimization, licensing models, volume arrangements, volume discounts, component elasticity analysis, and share simulations.
Concept Testing
- Test your concept before or after launch to determine market reception and potential uptake.
- Testing methods take market readiness and the stage of concept development /concept complexity into account.
- We include standardized metrics for comparative analysis.
Customer Benchmarking and Tracking
- Track your customer’s engagement to determine what can be achieved if customers use your company’s product(s) in an optimal manner.
- We investigate the benefits associated with the deployment of a product, barriers to achieving benefits, bench-marking customers’ habits, usage and practices, assessing the impact of competitive brands and products, and model customer satisfaction and loyalty.
Operational Alignment Assessment
- Compare and contrast perceptions within your company to market perceptions.
- We build predictive models that indicate the best return on potential investments company executives can make across the disciplines.
- In combination with our Core Metrics model, our Operational Alignment Assessment develops a tailored trajectory for your company from inside looking out.
Our Research Team will work with You
Other areas of research include:
Product / Market Studies
Message Development and Testing
Channel Studies
Ad and Brand Tracking Studies
Product Design and UI Testing
Customer Experience /
Satisfaction Studies
Brand and Product Positioning Studies
Go-To-Market and Market Trial Evaluation
Product and Feature Optimization Studies
Creative Ad Development and Custom Copy Testing
Methodoligies
![Dashboard (300×200) Dashboard (300x200)](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/07/Dashboard-300x200-1.jpg?time=1721970872)
Predictive Modeling
- Regression analysis (linear and logistic)
- Multiple discriminant analysis (MDA)
- Path analysis
- Structural Equation Modeling (SEM)
![Mapping (300×200) Mapping (300x200)](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/07/Mapping-300x200-1.jpg?time=1721970872)
Perceptual Mapping
- Factor analysis to identify constructs underlying brand attributes
- Perceptual mapping of brands among those who prefer a brand and those who do not
- Correspondence analysis
![Trends Dashboard (300×200) Trends Dashboard (300x200)](https://hmu8aa.p3cdn1.secureserver.net/wp-content/uploads/2020/07/Trends-Dashboard-300x200-1.jpg?time=1721970872)
Tracking Methodologies
- Track metrics over time to watch trends in data
- Identify statistically significant differences in order to make rigorous statements about what has changed
- Use effect sizing when statistical significance is not appropriate
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