Research & Insights
Original research, perspectives, and practical insights on how technology, AI, and changing customer expectations are reshaping the way organizations understand their markets.
AI-Moderated Interviews: What Do Participants Actually Think?
AI-moderated interviews are becoming an increasingly important part of the research toolkit. But how do the participants themselves actually feel about being interviewed by AI?
In our first Panel Pulse Study, we surveyed 158 qualified panelists to understand their openness to AI moderation, their previous experiences with it, and where they still see value in having a human on the other side of the conversation.
Methodology: Fielded May 5–18, 2026 • n=158 qualified panelists
of panelists are open to participating in an AI-moderated interview.
have already participated in an AI-moderated interview.
say humans are more effective at capturing depth and context.
This is the beginning of a growing library of original research and perspectives from Management Insight Technologies.
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