Services

Research built around the decision you need to make.

From brand tracking and segmentation to pricing, concept testing, and customer benchmarking, Management Insight Technologies helps clients turn complex questions into actionable insight.

01

Core Metrics

Measure the effectiveness of your business strategy with studies that track market share, awareness, consideration, preference, perceptual analysis, deployment metrics, and product planning.

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02

Segmentation

Define the segments that exist in your market, understand which actions are most likely to have strategic impact, and classify future customers or respondents into meaningful groups.

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03

Pricing and Packaging

Evaluate pricing structures, packaging options, licensing models, SKU optimization, volume arrangements, component elasticity, and market share simulations.

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04

Concept Testing

Test concepts before or after launch to understand market reception, potential uptake, stage of readiness, and how new ideas perform against comparative benchmarks.

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05

Customer Benchmarking and Tracking

Track customer engagement, benefits, barriers, usage, habits, competitive perceptions, satisfaction, and loyalty over time.

06

Operational Alignment Assessment

Compare internal company perceptions to market perceptions and build models that help identify the best return on potential investments.

Research Areas

Our research team will work with you.

Other areas of research include:

Product / Market Studies
Customer Experience / Satisfaction Studies
Message Development and Testing
Brand and Product Positioning Studies
Channel Studies
Go-To-Market and Market Trial Evaluation
Ad and Brand Tracking Studies
Product and Feature Optimization Studies

Methodologies

Advanced methods for clearer answers.

We use the right methodology for the business question, audience, timeline, and decision the research needs to support.

Predictive Modeling

  • Regression analysis, including linear and logistic regression
  • Multiple discriminant analysis
  • Path analysis
  • Structural Equation Modeling

Perceptual Mapping

  • Factor analysis to identify constructs underlying brand attributes
  • Mapping brands among audiences with different preferences
  • Correspondence analysis
  • Competitive positioning interpretation

Tracking Methodologies

  • Track metrics over time to identify trends in data
  • Identify statistically meaningful differences
  • Use effect sizing when statistical significance is not appropriate
  • Monitor performance across markets, brands, or audiences
Have a research question you need to answer? Tell us what you’re trying to learn.